Cabot st. Motown

It was simple. So simple that I have to ask, why isn’t more of this happening in our area?

A few Facebook messages in April was all that was needed to assemble a band with members from the Valley, Boston, New York, and Detroit areas. We met, many for the first time, on a gravel parking lot in disrepair outside the Paper City Brewery building. This was one of the many turn of the century brick factories on the Holyoke canals. Talking to the other members, I found out that this particular building was featured on American Pickers just a few weeks before on the History channel. We moved our equipment into a beautiful but seemingly abandon Theater on the 1st floor of the building. This was the Winter Palace Theater, opened in 1921. While we were setting up, a few of us starting talking about the music we were going to play. Some were hearing this information for the first time. Out came the smart phones so we could we listen and practice for a few minutes.

The camera crew consisted of Dave Gasior and Nick Rezendes, (of Dave Gasior Photography and Nick Rezendes Photography.) Although they were already very talented photographers, they were using this opportunity to dabble in the world of music video performances.

Electrical outlets were found for flood lights, mics were set up, cameras were mounted, and button shirts were put on over T-shirts. We ran two songs, about 4-5 times each while the camera crew worked their magic.

That’s it. My motorcycle was parked for less than 4 hours.

A Tribute to Motown at Paper City Theater from NRezendes on Vimeo.

This needs to happen more often. A big thanks goes to my old hometown friend Nick Gingras (keyboard) for organizing this shoot.

Although I’ve been apart of many live recording video shoots, I’m blown away at how easy and accessible this process is becoming. With so many hopeful local bands willing to bend over backwards to travel and play for such little cash or exposure, this is an absolute must. For the cost of “eating” a gig or two, we should be hiring such talent as Nick Rezendes and Dave Gasior, and setting up a make-shift stage in one of the many hidden gems in western Mass.  We’re running out of excuses to not have this done.

Vocals: Laura Picchi
Keyboard: Nick Gingras
Guitar: Alex Drenga
Drums: Dan Holmes
Bari Sax: Greg Blaire
Trumpet: Me you fool
Bass: Tom Rizzacasa

Filmed By: Nick Rezendes and Dave Gasior
Edited by Nick Rezendes
Audio Mixed by Nick Gingras

logo orange

Baby Talk through Advertising Music

Warning: You are about to read an opinion article on the internet!
I am not you. Your view may differ from mine, and that’s fine, but let’s not make a big deal out of it.
If we can’t agree on opinions, then at least we can agree that as webmaster, my opinion weighs more.
It’s in the Geneva Code.

There comes a time where you should stop using baby talk on your kids. I can see how exaggerating tone changes and over-emphasizing sentence rhythm can help an infant learn the language, but if they’re using complete sentences back at you, then there’s no need to dumb it down for them.

This is a lesson that the commercial advertising industry is ignoring on purpose. I’m not so much talking about the words we hear in commercials, but more the MUSIC. Some of the brightest minds, (and biggest checks,) are working on how to put the potential buyer at ease, and what better way to achieve that than to treat them like babies? For the past decade I’ve noticed an undeniable trend in commercials, (TV, internet, radio, etc.) who use simplistic and extremely docile background music to market their products and services. This would be fine if they were selling My Little Ponies on Nickelodeon, but they’re targeting adults. Health insurance, cellphones, food, all subliminally regressing us back to the cradle.

I know, I’m calling out advertising music. Low hanging fruit. But considering that the average American spends 34 hours a week watching TV, (about 14 minutes of commercials per hour x 34 hours =  476 minutes a week of TV commercials!) then add on top of that radio, and all the ads you watch on YouTube, Netflix, Hulu, or any other internet source, then one might say that advertising music is by FAR the most listened to music in the country. Considering how much of our lives  is spent on listening to this marketing baby talk, I think they need to change their tone.

… advertising music is by FAR the most listened to music in the country.

I know many people don’t see why being surrounded my simplistic, non-threatening music is a problem. “Why does music have to be complicated and challenging all the time?” It doesn’t. And it shouldn’t. I’m not suggesting the next iPhone be sold using Beethoven’s Groβe Fuge, but we should find a middle ground. If I were a chef, I’d be blasting how the most consumed meal in America, (a Big Mac and french fries,) is just a bag of salt, fat and sugar. If I were a film student I’d be blasting reality TV for being a bunch of cleverly edited footage about absolutely nothing. If I were a typo-nerd, I’d be blasting comic sans, and questioning why the hell it’s still being used. Instead, I’m a musician. And I feel like the music that we are subliminally exposed to is treating us like babies.

I implore us all to be more aware of the music around us, and to recognize when you’re being intentionally targeted as an infant.

(The following video is probably my most embarrassing public moment. It has no doubt taken years off of my life)

I currently don’t own a TV, however while visiting my parents I sat down with a pen and paper and watched 5 different channels over the course of 2 hours. The following is a list of companies that I felt definitely used musical “baby talk.”

HGTV
Estroven
Claritin
Apple
Tufts Health
Daisy Sour Cream
Waist Watchers for men
USPS
Inspired Pizza
T-Mobile
Lowes
Caldwell Banker
Tostito’s
Nokia
Dixie paper plates
Behr paint
Cotton
Glade
Swiffer
Hershey’s pieces
Nutrigrain
Land-o-Lakes
Birdseye
Fresh Pet
Xfinity
Lumber Liquidators
Super Pages
Match.com
Johnsonville Sausage
Target
Aveeno
Carefree

Until next blog, take care.
Take care of your body, your mind, and heed your musical surroundings!
logo orange

Here I am!

“It is sad to see a man’s life work wasted, simply because he does not have a sweet-ass website to back it up.”
– Abraham Lincoln

Following through on a goal for 2014, I can present to you: Nick Borges: The musician: The website. If you can read this, then the last month of learning html, css, and wordpress from scratch have paid off. First things first, if you experience any errors or obvious flaws with ANY part of the website, please contact me and let me know. Unless my contact page doesn’t work. Then God help me.

roomsetup

I’m almost completely moved in to my great new apartment in Easthampton,  I’m currently typing in my music room/office. Having my own creative space is instantly invigorating. There’s no doubt that this website will be an egotistical showcase that I will use to parade my achievements, push my upcoming gigs, and swing around my personal opinions because I pay seven bucks a month to have a small chunk of interweb to do so. I also hope I can highlight the talent around me; featuring fellow musicians and bands that I often cross paths with.

So now all there’s left to do is frantically work on filling this space with content until I go mad. I have some calls to make, people to bribe, bills to petition to congress, and some music to write. I also need to take a long, sad look in the mirror and learn to forgive myself. After I click this publish button, I’m a blogger.

 

logo orange